Technology
Is the App Store Education market heating up?
Jan 22nd
Over the last month, our rankings in the App Store have plummeted from 154 all the way down to 369 as of yesterday. A weird thing is happening though… our revenue has moved in the opposite direction. Our sales up 27% in the last 30 days.
In the graph below you can the 2 trend lines, our earnings sailing one way, while the opposite seems to be happening . Overall ranking is for grossing and for downloads (they are more or less the same). The data below is for our Futaba Classroom Games app over the last 3-4 weeks – note on the graph below, the earnings data is cut off, but there’s another upward spike that should be to the right of the chart: More >
Why it’s impossible to make money with a free app in the Education Market
Oct 25th
This week, nearly 6 months after it was launched, our our first app designed for the classroom “Futaba” [Link] peaked at number 27 in the Education category. Around 50,000 people have downloaded and installed the app. Most people seem to love it;
As Kevin Foley writes, “Futaba is a fantastic app for language learning. We love the fact that we can easily customize it by creating games based on our son’s weekly spelling lists. He can play by himself against the clock or we can join in the game and “compete” against him. It makes learning that much fun for him and less of a headache for us.”
While it’s great that people are using the application, the problem is that In the last 6 months, it’s made less $1200 in sales, and about the same in advertising (which ideally we would never want to put on a children’s app). Here’s why… More >
